Start Here First
Welcome to Red Flagg™. Before you send a single email or take a single call on behalf of Red Flagg, read this page. It covers how we operate, who we serve, what we stand for, and what we expect — of ourselves, of our customers, and of you. Takes about 15 minutes. Worth every one of them.
Section 1 · Why We Exist
Our Mission And Why
Red Flagg™ was founded on a single observation: the people who need cyber security help the most are the ones least likely to get it. Small charities, community villages, family-run businesses, elderly parents — they get enterprise-grade threats and the same attackers, but without enterprise-grade protection. We exist to close that gap.
Enterprise-grade cyber protection, built for the people enterprises forget.
We serve charities, villages, small businesses, and families with the same cyber standards — Essential Eight, NIST CSF, CIS Controls v8 — that the top end of town uses. Because scammers don't check your revenue before they attack you.
We do it in plain English, at fair prices, with pro-bono options where they're needed, and with real analysts who pick up the phone when something goes wrong.
When it matters, a real person picks up.
No call centres. No offshoring of anything that touches a customer. No jargon. No scare tactics. When a customer needs us, they get a named analyst in their region — not a chatbot, not an offshore queue, not an AI. Every plan, every price, every hour we're open.
Prices that stay fair.
We keep our prices competitive and transparent. NFP rates on every plan. Pro-bono options where the mission warrants it. We will never raise a customer's price without explaining why, and never bury fees in fine print. If you ever see our pricing feel wrong, flag it — we treat pricing as a trust issue, not a revenue lever.
Section 2 · Who We Serve
We Love Our Customers
Every person, charity, village, or small business we protect is part of the Red Flagg family. We are not a faceless MSP. We are not a software vendor. We are the humans on the other end of the phone when the worst happens — and we take that responsibility personally. This is the relationship we aim to build with every customer.
We promiseWhat customers can expect from us
- A real person, every time. 8am–8pm local time, 7 days, no call centres.
- Plain English, always. No jargon, no scare tactics, no corporate speak.
- Fair, transparent pricing. NFP rates. Pro-bono options. No hidden fees.
- No lock-in contracts — ever. Monthly billing. 30 days' notice to cancel. No exit fees. No early-termination penalties.
- One invoice for everything. We pass Microsoft & other licences through on your Red Flagg invoice — no separate vendor relationships.
- Genuine care. We'll tell you when you don't need what you're asking for.
- Board-ready reporting. Monthly scorecards your directors can read.
- Enterprise-grade standards. Essential Eight, NIST CSF, CIS Controls v8.
We askWhat we expect from customers
- Tell us the truth. About your team, your systems, your incidents. We can't help if we don't know.
- Loop us in early. If something feels off, click the MailCheck™ button in Outlook or call us — before you reply, click, or pay.
- Engage with training. Staff awareness is half the security posture. We need engagement, not compliance.
- Give us GDAP access. We can't protect what we can't see. Revocable any time.
- Respect our analysts. They're real people, doing real work.
- Pay on time. Invoices go out on the 1st of each month with 14-day payment terms. We're a small business — cash flow is oxygen.
- Give feedback honestly. Tell us what works, what doesn't, what we missed.
- Refer us carefully. Only recommend us to organisations you believe we'll genuinely help.
Section 3 · How We Operate
Our Service Standards
These are the commitments every Red Flagg team member delivers on — and the benchmarks a prospect or partner should hold us to. If you ever can't meet one, escalate to Darryl immediately.
0480 093 029) and get a human reply. Business customers use MailCheck™ in Outlook; senior customers use SafeText™ SMS. Don't mix them up.support@redflagg.com.au. Every customer question, ticket, bug report, training request, or account issue routes there. Don't invent team inbox addresses when writing to customers.accounts@redflagg.com.au before any customer welcome call. The memo tells finance everything they need to set up the account and bill correctly. See full field list below.Every finalised deal must include a Deal Memo to accounts@redflagg.com.au
As soon as a quote is accepted (signed, emailed confirmation, or verbal commit followed by written), the sales rep sends a Deal Memo to accounts@redflagg.com.au. Finance uses this to invoice correctly, set up the customer account in our system, and provision any licences. Do not rely on forwarding the signed quote alone — the memo must contain everything finance needs in one place.
- Customer full legal name & ABN
- Primary billing contact (name, role, email, phone)
- Billing address (including any PO / reference required)
- Plan selected (Protect / Plus / Shield / Community / Senior)
- Number of seats / residents / users
- Any Microsoft licences to add and pass through (SKU + quantity)
- Monthly fee agreed (ex GST/VAT, in the quoted currency)
- NFP status (ACNC / 501(c)(3) / NPC — registration number)
- Proposed start date (when invoicing should begin)
- Any special terms (pro-bono period, first-month free, extended trial, etc.)
- Signed quote / acceptance email (attach as PDF)
- GDAP invite sent? (Yes / No / In progress)
AU · USA · SA — Same Standards, Every Country
Red Flagg serves customers in Australia, the United States, and South Africa. The standards on this page apply equally in every region. Same Essential Eight discipline, same response times, same reporting cadence, same confidentiality — adjusted only for local time zones, regulatory frameworks, and language nuances. No region is a second-class region. If a customer ever feels like their regional office is treated differently, that's a Darryl-level escalation.
Section 4 · Who Operates Red Flagg
Our Board & Team
Red Flagg is led by Darryl Pickering (Founder & Managing Director), supported by a six-portfolio board and a tiered analyst team. For your and our customers' safety, we never publish staff or director names externally — attackers target cyber companies specifically to map their teams. Customers can request names privately by emailing support@redflagg.com.au.
The Board — Six Portfolios
Darryl Pickering
Founder & Managing Director. 30+ years across IT, leadership and governance. Publicly named.
Finance Director
Oversees financial health, pricing discipline, and commercial sustainability. Owns invoicing cadence via accounts@redflagg.com.au.
NFP Governance Director
Guardian of our pro-bono mission. Ensures NFP customers never feel like second-class citizens.
Cyber Risk Director
Leads the framework alignment (E8, NIST, CIS). Approves all escalations of cyber-risk decisions.
Technology Risk Director
Technology strategy, vendor risk, Microsoft Partner relationship, data sovereignty decisions.
Commercial Director
Partnerships, go-to-market, international operations (AU · USA · SA).
The Analyst Team — Three Levels
L1 Analysts
Tier-one triage. Hotline answering, MailCheck™ first-pass, training delivery, scorecard prep.
L2 Analysts
Investigations and response. Named analyst on Shield plan. Deeper incident work, forensics, M365 administration.
L3 Analysts
Specialist expertise. Complex incidents, architecture decisions, pen-test oversight, E8 L1 implementations.
Our Email Aliases — Who To Use For What
Section 5 · Red Lines
What We Won't Tolerate
Some things we will not do. Some things we will not accept. These are non-negotiable — applying equally to Red Flagg staff, partners, customers, and anyone representing us. If you see one of these happening, escalate to Darryl immediately.
We do not, and will never…
- Sell through fear. Scare tactics are for scammers, not security companies.
- Hide fees. Every charge is on the invoice, explained in plain English.
- Name staff publicly. Protects both our team and customers from targeted attacks.
- Offshore customer support. Regional analysts answer regional calls.
- Lock customers in. Monthly, cancellable — stay because we're good, not because you're stuck.
- Share customer data. Never as marketing material, never as case study, without written consent.
- Discriminate. NFP, commercial, religious, secular — same respect, same quality.
- Rush a customer. No "sign today or the offer expires." Decisions this important deserve time.
- Bad-mouth competitors. We win on our own merits, not by running others down.
- Overpromise. If we can't deliver it, we say so — before we take the money.
- Tolerate harassment of staff. Abusive customers are refunded and shown the door. Our team's wellbeing is non-negotiable.
- Forget our mission. If a deal doesn't help a person or an organisation, it's not a deal we want.
Section 6 · Why We Win
Different By Design
We are not the cheapest. We are not the biggest. We are not the flashiest. We win because we're genuinely different — and every team member should be able to explain these six differentiators without notes.
A real person picks up
No call centres. No offshore queues. Named regional analysts answer the phone 8am–8pm local, 7 days.
Plain English, always
Reports a board can read. Training staff can follow. No jargon, no scare tactics, no judgement.
Enterprise frameworks
Essential Eight, NIST CSF, CIS Controls v8. Microsoft Partner with GDAP. Same standards as the big end of town.
NFP pricing on every plan
ACNC, 501(c)(3), NPC/PBO recognised. Pro-bono options for vulnerable-community work. We find a way.
Monthly, no lock-in
Cancel any time. No exit fees. 28-day trial on Senior Protection. Stay because we're good, not because we're stuck.
No staff names published
Our team isn't findable for scammers to target. Customers get names privately. Same principle we teach you.
Section 7 · How To Represent Red Flagg
Engagement Standards For Staff
When you represent Red Flagg — in sales meetings, support calls, emails, referrals, LinkedIn posts, networking events — these are the behaviours we expect. They are not suggestions.
Six non-negotiables for every engagement
01 · Be honest, always
If we can't do something, say so. If a competitor is a better fit, say so. If a price seems too high for the value delivered, flag it. Reputation is the only moat we have.
02 · Listen first, diagnose second
Never pitch before understanding. Every customer conversation starts with "tell me what's going on" — then 10 minutes of listening.
03 · Name yourself, never others
Introduce yourself with your first name and role. Never name other Red Flagg staff or directors without written approval. Customers can request names privately via support@.
04 · Speak plainly, even to experts
Jargon is a red flag. If you can't explain something to a village manager, you don't understand it well enough. Translate every technical term on the fly.
05 · Close loops fast
Respond to customer messages within one business day — acknowledge even if you don't have an answer yet. Never leave a customer wondering.
06 · Escalate when unsure
If a customer asks something outside your scope, or a deal feels wrong, or pricing needs approval — escalate to Darryl immediately. Never guess.
Section 8 · Your First Week
Your First-Week Checklist
If you're new to Red Flagg, here's the exact order to get ready. Work through this in your first week — tick each box as you complete it. Your progress saves automatically in your browser.
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Read this page in full You're doing it now. Read every section. Ask questions if anything is unclear.
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Open every sales library piece Go to /sales-library. Click into each piece. Know which one goes when.
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Memorise the email aliases Customer support = support@. Sales = sales@. Finished deals = accounts@. No other addresses for customer-facing work.
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Read the Objection Handler battle card Internal only — never send to prospects. Memorise the responses to the top 4: price, IT/MSP conflict, "too small", board approval. Open battle card.
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Review the Reference Sheet Know which customers are approved for public reference (JW, AP, LM) and which are pending. Never mention pending refs externally. Open reference sheet.
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Tour the customer portal demo So you can demo it confidently to prospects. Any login works. Open portal.
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Practise the 30-second intro "Red Flagg is cyber security built for the people enterprises forget. Real regional analysts, plain English, Essential Eight standards, NFP pricing on every plan." Say it out loud until it's natural.
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Read the Why Red Flagg differentiator page Memorise the six differentiators — you should be able to recite them without looking. Open.
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Shadow an existing team member Book a 30-minute call with someone who's been at Red Flagg 3+ months. Ask them what surprised them most.
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Complete your first role-play with Darryl Book a 30-minute objection-handling role-play. Darryl plays prospect; you handle every objection on the battle card. Pass = you're cleared to engage customers solo.